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Shell Eco-Marathon 2010
Winner takes less

The phrases "driving pleasure" and "saving fuel" seem to be complete opposites. Fully enjoying a car simply costs a bit more fuel. Shell wanted to prove pleasure and efficiency can be a match during the Eco-Marathon 2010, which was held from 5 to 7 May 2010 in Berlin. The most efficient drivers from Europe took part in an economy-run for the grand prize: a super frugal Volkswagen Golf BlueMotion. Teams of students went one step further and built their own extremely efficient vehicles.

The rules of the "Shell FuelSave 1 Litre Challenge" are simple: the one that can cover the longest distance on one litre of fuel is the winner. But before the games begin, the Australians, John and Helen Taylor, coach the competitors. Together this happy couple hold 88 world records and say they can double the official factory consumption figures of any car. More than inspired, and with 20 tips from the professionals, the competitors head for the checkered flag.

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