Shell Staff and Dealer Event Oschersleben Germany
An unforgettable event hosted by Shell Germany to pay tribute to their hard working staff and appreciation to the many Shell station owners/dealers throughout the country. The new Shell petrol with fuel economy formula was introduced into the country, and we had the very exciting role of talking about it to the masses.
We were able to share stories of the Shell Fuel Economy World Record Challenge with them, where we circumnavigated the world on only 24 Tanks of this amazing new Shell Fuel Economy Formula. Real life stories and experiences, they can then take back to their employees and customers. Living proof the fuel DOES work, in a combination of driving in a fuel efficient, safe fashion. The day was capped off with a party celebration, creating an opportunity for us to mingle personally with the crowd. Comments from the guests were, ‘these events made them feel part of the exciting Shell marketing initiative’. They had seen the Taylor’s in posters and brochures, but to hear and meet them in the flesh made it real.