Consumer Fuel Economy Workshop
The participants were volunteers from the general public, keen to improve their driving techniques and reap the benefits of this action. The audience was interactive, being a Spanish speaking country we had an interpreter, however this was not detrimental to the delivery of the messaging and we were still able to introduce humour into the mix. Each person’s previous driving was analysed, this gave a fuel economy figure (L/100 km,mpg) for each person to beat. In fact, they were to set their own individual records, playing against themselves.

Following a six week duration each person’s fuel economy was checked, and the results saw that taking on board only a few of the better driving techniques they reduced their fuel consumption by 5% to 30%. This exercise created positive discussion amongst the participants, their work colleagues, family, and friends.